Our Story

 

Words shape thoughts.

It all started with a casual conversation between two brothers. One day we were chatting and we said the casual phrase "i can't be arsed" referred to as "i cba" in slang pop culture. It's a phrase we've all heard and said before, but this time something clicked. We had an idea to transform this meaning into a philosophy designed to inspire and motivate people in their daily lives. For us, "i cba" now stands for something far greater: "i can be anything". Serving a reminder that we all have the power to rewrite the stories we tell ourselves and can turn something negative into something positive in our lives.

The idea is simple but profound. Words shape our thoughts, and thoughts shape our reality. Our vision is to empower you to chase your dreams and unlock your true potential.

We specialise in products that encourage self-development to help you become the very best version of yourself. Our products provide the tools, structure and inspiration needed to stay on track and achieve your goals. We will continually innovate and enhance our product range to ensure you get results.

To get the most from your products we encourage you to join our online community where we are here to support you every step of the way with resources and inspiration.

Follow us on social media @icbaclub